Our story starts in the 1800s, in the fruit farms of Lebanon. Generation after generation, Nasr’s family grew real fruit with real flavor — long before “organic” was a buzzword. When Nasr moved to Canada in 2017, he expected to finish his engineering degree. Instead, he ended up washing dishes, delivering pizzas, and grinding through seven-day work weeks in sales. He was “successful” by society’s standards — and completely miserable. One line from a book flipped everything upside down: “Do what you love, and you’ll never work a day in your life.” Nasr dropped everything and chased what actually mattered: food, people, and building something real. He saw what nobody else seemed to notice — that drinks were stuck in a broken trade-off. They were either tasty and loaded with junk or healthy and tasted like punishment. So in 2019,Juice Dudez was born to break that rule. Real fruit. Real flavor. Drinks that taste amazing and make you feel good. And because joy deserves dessert, we started crafting sweets from the best chocolate on earth. We had no idea what we were doing. We messed up. We learned. And we refused to cut corners — even when a global pandemic tried to knock us out. Instead of shrinking, we got sharper. Better recipes. Better experience. Better reasons to show up every day. People noticed. Lines formed. And what started as one little shop became a movement. Today, Juice Dudez isn’t just about juice or dessert. It’s about rejecting boring, fake, and forgettable — and choosing joy, flavor, and community instead. It’s about turning small moments into better days and proving that “healthy” and “delicious” should never be opposites. This is our mission: to make people happier and healthier, one cup at a time — and to make it impossible not to smile while we do it.